Art Direction Services for Arcade Games
Choose the level of support that matches your project's needs, from comprehensive art direction to focused UI design guidance.
Back to HomeTailored Support for Your Visual Development Journey
Every arcade game project has unique needs and challenges. We offer three distinct service levels, each designed to provide meaningful value while respecting different budget realities and development contexts.
Whether you need comprehensive leadership throughout your entire visual development process, focused guidance on establishing your art style, or specialized support for interface design, we've structured our services to meet you where you are.
Complete Art Direction
Comprehensive visual design leadership for your entire arcade game project. We establish cohesive art styles that align perfectly with your gameplay and target audiences, create detailed style guides ensuring consistency across all visual elements and marketing materials, coordinate your art team managing concept artists, modelers, and animators effectively, and maintain quality control preserving artistic vision throughout development cycles.
Full-project engagement with comprehensive support
What's Included:
- Complete visual identity development from concept through launch
- Comprehensive style guide and asset library creation
- Art team coordination and ongoing quality assurance
- Regular review sessions and feedback throughout development
- Marketing material visual guidance and approval
Visual Style Development
Creating unique visual identities that distinguish your arcade game in crowded markets. Our process explores multiple artistic directions before selecting optimal approaches, develops mood boards and concept art communicating visual intentions to stakeholders, provides technical art considerations ensuring styles work within hardware constraints, and delivers implementation guides helping your team execute artistic visions consistently.
Focused style development and documentation
What's Included:
- Exploration of multiple artistic directions with detailed analysis
- Comprehensive mood boards and concept art development
- Technical feasibility assessment for chosen style
- Detailed implementation guide for your team
- Style guide foundations and visual standards documentation
UI/UX Visual Design
Crafting beautiful and functional interface designs for arcade gaming. We balance aesthetic appeal with usability requirements for diverse players, create visual systems maintaining consistency between menus, HUD, and game elements, ensure accessibility considerations work for color-blind players, and develop icon and typography systems enhancing navigation without text dependency.
Specialized interface design expertise
What's Included:
- Complete menu system design with navigation flow optimization
- HUD design balancing information display with visual clarity
- Comprehensive icon system with clear visual communication
- Accessibility evaluation and color-blindness accommodation
- UI implementation specifications and developer handoff documentation
Choosing the Right Service for Your Project
Consider these factors when deciding which level of support best matches your current needs and circumstances.
Complete Art Direction
Best suited for:
- • New projects requiring comprehensive visual development
- • Teams needing ongoing art direction leadership
- • Projects with substantial visual complexity
- • Studios seeking end-to-end art direction support
Visual Style Development
Best suited for:
- • Teams with existing art capability needing clear direction
- • Projects requiring distinctive visual identity
- • Studios seeking strong foundational guidelines
- • Teams wanting to work independently with clear frameworks
UI/UX Visual Design
Best suited for:
- • Projects with established art style needing interface expertise
- • Games requiring interface redesign or optimization
- • Teams seeking specialized usability and accessibility focus
- • Projects prioritizing player experience through UI
Not sure which option fits best? We're happy to discuss your specific situation and help you understand which service level would provide the most value for your project's current needs and constraints.
What to Expect When Working Together
Regardless of which service you choose, we follow a thoughtful, collaborative process designed to respect your vision while providing clear guidance.
Discovery Call
We begin with a conversation about your project, understanding your vision, constraints, and goals without any commitment required.
Proposal & Agreement
We provide a clear proposal outlining scope, timeline, and investment, ensuring everything is understood before beginning work.
Collaborative Development
We work closely with your team through regular sessions, maintaining open communication and adapting as needed throughout the process.
Delivery & Support
We provide comprehensive documentation and ensure your team has everything needed to continue confidently after our engagement concludes.
Understanding the Value of Art Direction
Professional art direction represents an investment in your game's market success and long-term visual integrity. While the upfront cost may seem substantial, consider the potential savings from reduced revision cycles, improved team efficiency, and stronger market positioning that distinguishes your game from competitors.
Many teams find that clear visual direction early in development prevents expensive late-stage revisions and helps maintain team morale by reducing uncertainty and conflicting feedback. The frameworks and documentation we provide continue serving projects long after our direct involvement concludes, supporting updates, expansions, and even future projects.
Reduced Waste
Clear direction means fewer assets requiring significant revision or complete replacement.
Faster Development
Teams work more efficiently when guidelines reduce decision paralysis and conflicting opinions.
Market Impact
Distinctive visual identity helps games stand out and attract their ideal audience more effectively.
Ready to Discuss Your Project?
Let's explore which service level best matches your needs and how Visual Craft can support your visual development journey. There's no obligation, just an open conversation about possibilities.
Start a Conversation